Keep reading because I’m addressing all your “What ifs…?” around creating & launching a course. I’ll show you my proven approach.
It’s your time to create now. Launch now. Get results now. Because you’re ready now.
I’m inviting you to work with me… so I can help you uncover your unique voice, create your course in record time, and make money in a way that works for you.
It’s an amazing feeling when you SAY you’re gonna do something and actually DO it. I’m inviting you to enroll in Course From Scratch (CFS) and be the version of yourself who says I DID IT!
My online course made 7-figures… Never did I even dream I’d make it here.
This was a moment I read about in books that seemed like a fable.
Yet here I was, a 5’ 3” girl from Palmdale, CA living it IRL.
I watched my account pass $1 million, leaned back in my plastic,
white IKEA chair, staring at my laptop, and exhaled.
“I did it… I really did it…”
This online course had humble beginnings. In 2016, it made $18k… in 2017 it made $84k. And then 2018 was insane… $2.9 million.
It’s crazy to think, this milestone started with my word—with me recording a video of myself saying: “My online course will make a million this year.”
Imagine all the crazy things we can accomplish in this world, when we KEEP OUR WORD TO OURSELVES.
And listen—if you’re thinking this sounds over the top, know that I started from zero.
This is me in 2011, with no job, no savings, loads of debt, living with my mom in her apartment in Redondo Beach.
A friend sent me two videos that changed my trajectory—a whiteboard video with Brendan Bruchard and an episode of MarieTV.
My major takeaway? I could create an online course to reach & teach people all over the world and have the freedom to WFA (Work From Anywhere) with no earning ceiling!
#WhatCeiling?! became my mantra.
In 2012, I launched my first online course based on my experience helping plan & host a sponsored 13-city tour.
I did #alltherightthings, everything the “pros” told me to do and it was a complete #fail. I enrolled 1 person, and #alltherightthings quickly turned into #allthewrongthings.
This is when I started to see there’s a simpler way to create & launch online courses that the everyday, busy, newbie person could execute without fail—it was the beginning of my MVC (Minimum Viable Course) Method.
It was based on my training as a Lean Startup Ambassador and working at startups in Silicon Valley. And it didn’t involve the complicated course outlining, video recording, custom website building approach that I was taught.
It was the largest online course platform, and I immersed myself and learned from other course creators.
I worked there for almost 3 years as a Course Launch Coach—speaking to and advising dozens of experts on their course launches.
Then I was recruited by a beauty startup and created my third online course—we launched it to over 40,000 beauty professionals.
7 months later, I was unexpectedly laid off – the Universe had other plans for me.
In my first 30 days of being laid off, I earned over $10,000 and booked over $35,000—all because of the online courses I’d already created. People saw me as an authority and paid me a premium for my knowledge!
That was 4 years ago. I’ve spent the past few years creating and growing Course From Scratch, once I learned how unique & valuable my experiences in online courses was.
I continue to be surprised by the dream life I’ve been able to create because of just ONE online course. And I’ve made it my commitment to show others it’s possible and how to do it, too.
This is not a rhetorical question.
And this is not a drill.
Here are some people who asked themselves that same question, and leaped. They joined my Course From Scratch program (which I’ll tell you about in a second) and made it happen.
Alysha is a single mom who was co-parenting her son. She created a healthy, thriving relationship with her son’s father and realized she could teach other single moms how to successfully co-parent. In fact, she’d grown up in a co-parenting household, so this ability to create healthy household was in her DNA.
Are you seeing what’s possible when you lean into your story and use it as a starting point to teach others?
I’ll introduce you to someone else who’s done this…
Cindy joined CFS and thought she wanted to teach people to start fitness businesses. As she completed the Culture Add Canvas to uncover her story, she discovered her true calling: Teach women how to heal themselves from fibroids naturally, with no surgery or medication. When she zeroed in on her story and Culture Add, she made $2500 from her course that weekend and escaped eviction.
Results: $4500 from one launch
Results: $4500 from one launch
Results: $2,000 in 10 days
Results: Over $500,000
Results: $77,000 in 5 months
Results: $3,900 from one launch
Results: $2,500 from one launch
Results: $19,492 in 30 days
Results: $2,000 in 10 days
It has nothing to do with what you think are sexy, in demand topics.
Everyone above looked at their DNA—what makes them different—to
create a course that’s unique to them.
Your story will make your course a smashing success. See how Alysha
Price took her life experiences as a single mom to now help other
single moms thrive!
Her course has made over $13,000!
Even if you’re in a “saturated market” your course will be unique because it’s YOURS. It’s based on your story, life experiences, & skills. No one else has your story!
When you join Course From Scratch, I’ll show you that your course begins with your story. That’s the key to making it a one-of-a-kind course. Your course content will be based on your unique life experiences. That’s the key to creating your inimitable framework that no one else on the planet will offer.
For example: Anna and Shari both teach in the Health & Wellness niche, which you could say is “saturated.”
Shari started with her mission – To serve women of the African Diaspora, through optimal health and physical fitness, in the fight against the obesity epidemic, chronic and mental health illness, and the socioeconomic constraints which seek to eradicate them. She has created an income of over $11,000 from her course and is aiming to reach $20,000 in November!
Anna overcame years of struggling with yoyo dieting and was able to take her cooking & eating philosophy to remain healthy and active after becoming a mom. She began teaching cooking classes to employees at SF-area companies who were facing pre-diabetes and high blood pressure. After helping hundreds of people save their health through her in-person classes, she created her online program.
Notice how Anna and Shari are both in the Health & Wellness industry. But that didn’t stop them from creating their programs. They know that it’s their story and life experiences that makes them a unique voice. So, they can reach & teach people no one else can.
The world needs your unique point of view!
Not sure you have a story to tell? Or unsure how to tell it in a way that resonates with people?
I can help.
Inside my Course From Scratch program, one of the first things I help you do is uncover your story and turn it into a set of lessons and instructional steps that can help someone else.
Chances are, you’re the first in your family or circle of friends to be interested in creating an online course, being a brand, or wanting the WFA (Work From Anywhere) life…
I created my Course From Scratch program for “firsts” like you and me…
A LIVE program to help you create & launch your online course profitably —
without the tech nonsense or content overwhelm.
Step-by-step videos to help you create & launch your course in 60 days
I’m so literal, detailed, and thorough with my instructions and resources inside #CourseFromScratch. There’s little room for f* ups or mishaps.
Either you do the work and get the results, or you don’t do the work and don’t get the results. I’m here supporting you every step of the way.
Live 24/7 support in our private community of course creators
from around the world
Find launch partners & affiliates for your course launch.
Connect with accountability partners in different stages of business.
Learn what’s working (& not working) for other course creators in various niches.
Getting stuck? Join me on our group coaching calls, and we’ll workshop your course & launch.
Celebrate your wins from the week, and set new goals for the upcoming week. You’ll love the supportive community of other experts.
Receive tailored support during our
weekly LIVE group Q&A calls.
I’m 100% dedicated to making sure you succeed in turning your expertise into your own premium online course.
No tech nonsense! Forget hiring an expensive designer/developer to create a custom course platform. You’ll get FREE, immediate access to Teachable, and set your course up in an afternoon with no stress and no cost.
Do you know how unstoppable your brand & business become when you have your own email list? They say “the money is in the list” for a good a** reason. No list? No worries! My 7-day List Builder shows you how to build your email list from 0 to hundreds of people interested in learning from you in just 7 days….
Remember the time I helped the Kids Yoga Teacher with no
email list get just 100 email subscribers and then do a
$10,000 course launch in 30 days?
Yeah, we did that. Now it’s time to recreate that for you.
This is how you’ll SCALE YOUR COURSE SALES. Get the webinar slides & sequences that made me over $80,000 in course sales. Webinars are one of the best ways to sell your course.
Let’s get wicked with webinars. ☺ With my help, you’ll be a pro in no time.
You’ll learn how to implement the system that grew my Instagram followers to 20k of the RIGHT followers and made over $25,000 in 1 month as a result:
Imagine interacting with your perfect customers and making $25,000 from your product(s) through Instagram.
I’ll walk you through my 6-Figure Course Roadmap based on the same journey that grew Course From Scratch from 0 to $1 million in 2 years:
Imagine knowing in advance exactly what your unique journey will be, to turn your course idea into a $10k/mo program without high-tech overwhelm or taking months to create course content.
You’ll receive the EXACT launch timeline, emails, ads, & strategies behind my $167,639 course launch:
If you join Course From Scratch, and you follow the program’s methods for 7 days and decide this is not a good fit, you are eligible for a 100% refund of the paid amount, under a “No Questions Asked” approach. Just reach out to our Customer Service team. We’re here to help you launch successfully!
I hear you. And I see you. And I know you’re ready right now to create & launch your course.
You know who’s saying you don’t have a topic, time, tech, or ability to get traction? Your “What If…?”
Is your “What if…?” blocking your blessings?
We all have our “What if…?” questions that come from instincts to keep us safe.
Look, I’m here to tell you that I got to where I am today because I heard the “What if…?” of uncertainty, and I leaped anyway.
If you’re hearing a “What if…?” here are some simple frameworks to show you what’s possible when you take the leap and join me to create & launch your course.
You don’t need degrees or certifications to be “expert enough” to create a course.
How do you select a transformational and unique course topic? It begins with telling your story.
You’ll take inventory of your life—you’ll complete the Culture Add Canvas I developed and list what you’ve experienced, achieved, and overcome. And you’ll choose one of your accomplishments or life milestones to create your course around. There are so many people who want to learn how you overcame certain things in your life.
Jess Grippo found out her parents were sick, so she moved in with them to become their caretaker. Meanwhile, she continued coaching and teaching dance in Brooklyn to support herself.
Once her parents got better, she was able to move back out on her own, and she realized dance was her saving grace. She’s learned to use dance as a self-care tool, and she created a course called Dance Yourself Free: How to create a dance rebel routine and get back to yourself after a breakup or breakdown.
She priced her course at $500 and made $2,000 within just 10 days of joining Course From Scratch! All by just telling her story and creating her course around it using CFS!
You don’t need to hide away in a cave for 2 years to create The Perfect Online Course™
You can create what I call a MVC (Minimum Viable Course)—where you create your course content in just 1 day. This is all you need to start making money from pre-selling your course.
Does this actually work in practice? Uh, yeah!
You don’t need a website, logo, sales page, or even course hosting platform to launch your first course!
I’m a business minimalist—I do the most with the least. And this includes tech. I’m a low tech/no tech advocate. I’m here to tell you that you can make your first $10,000 and even $100,000 from your online course with low tech/no tech—no website, no logo, no sales page, & no course hosting platform.
I don’t want you to spend months creating lead magnets, tripwires, webinars, affiliate partnerships, landing pages, sales pages, and complicated funnels.
Once I developed Launch Math, I had my $20,000 course launch in July 2016 when I was a nobody online—no fancy website, no email list or social media following.
It’s a simple formula that makes it easy for you to predict how much money you’ll make from launching your course.
Monique was undergoing radiation for breast cancer when she launched her online course and made her first $2500 in 60 days while under treatment. As of today? She’s made over $27,000 from her course after enrolling in #CourseFromScratch.
Darius is from South Florida but is now living in South Korea and teaches a spiritual practice in his course. Darius made $8,000 which allows him to live freely and see himself as a king.
Marla is a photographer who showed up for the weekly #CourseFromScratch Q&As and put in the work to get out of her own head & way. Results? $8,000 so far.
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