Create & Launch Your Online Course Profitably and Confidently
I see you. You’re ready. Say hello to the #WFA (Work From Anywhere) life.
There are people right now who will pay a premium for the knowledge you have—
because what makes you different is what makes you valuable.
Keep reading because I’m addressing all your “What ifs…?” around creating & launching a course. I’ll show you my proven approach.
It’s your time to create now. Launch now. Get results now. Because you’re ready now.
I’m inviting you to work with me… so I can help you uncover your unique voice, create your course in record time, and make money in a way that works for you.
It’s an amazing feeling when you SAY you’re gonna do something and actually DO it. I’m inviting you to enroll in Course From Scratch (CFS) and be the version of yourself who says I DID IT!
I had a huge “I DID IT!” moment in June 2018…
“Holy sh*t. I did it.”
My online course made 7-figures… Never did I even dream I’d make it here.
This was a moment I read about in books that seemed like a fable.
Yet here I was, a 5’ 3” girl from Palmdale, CA living it IRL.
I watched my account pass $1 million, leaned back in my plastic,
white IKEA chair, staring at my laptop, and exhaled.
“I did it… I really did it…”
Do you know what it feels like to SAY you’re gonna do something and actually DO it?
This online course had humble beginnings. In 2016, it made $18k… in 2017 it made $84k. And then 2018 was insane… $2.9 million.
And my email list and Instagram have grown to more subscribers and followers than I ever thought possible.
It’s crazy to think, this milestone started with my word—with me recording a video of myself saying: “My online course will make a million this year.”
Imagine all the crazy things we can accomplish in this world, when we KEEP OUR WORD TO OURSELVES.
And listen—if you’re thinking this sounds over the top, know that I started from zero.
This is me in 2011, with no job, no savings, loads of debt, living with my mom in her apartment in Redondo Beach.
A friend sent me two videos that changed my trajectory—a whiteboard video with Brendan Bruchard and an episode of MarieTV.
My major takeaway? I could create an online course to reach & teach people all over the world and have the freedom to WFA (Work From Anywhere) with no earning ceiling!
#WhatCeiling?! became my mantra.
In 2012, I launched my first online course based on my experience helping plan & host a sponsored 13-city tour.
I did #alltherightthings, everything the “pros” told me to do and it was a complete #fail. I enrolled 1 person, and #alltherightthings quickly turned into #allthewrongthings.
This is when I started to see there’s a simpler way to create & launch online courses that the everyday, busy, newbie person could execute without fail—it was the beginning of my MVC (Minimum Viable Course) Method.
It was based on my training as a Lean Startup Ambassador and working at startups in Silicon Valley. And it didn’t involve the complicated course outlining, video recording, custom website building approach that I was taught.
In Fall 2012, I joined the team full-time at Udemy.
It was the largest online course platform, and I immersed myself and learned from other course creators.
I worked there for almost 3 years as a Course Launch Coach—speaking to and advising dozens of experts on their course launches.
Then I was recruited by a beauty startup and created my third online course—we launched it to over 40,000 beauty professionals.
7 months later, I was unexpectedly laid off – the Universe had other plans for me.
In my first 30 days of being laid off, I earned over $10,000 and booked over $35,000—all because of the online courses I’d already created. People saw me as an authority and paid me a premium for my knowledge!
That was 4 years ago. I’ve spent the past few years creating and growing Course From Scratch, once I learned how unique & valuable my experiences in online courses was.
Last year, my online course brought in over $9 million. I live in my dream home, and I’ve been able to fly my family out for Thanksgiving, spend almost a month in Europe living that WFA (Work From Anywhere) life.
I continue to be surprised by the dream life I’ve been able to create because of just ONE online course. And I’ve made it my commitment to show others it’s possible and how to do it, too.
In Fall 2012, I joined the team full-time at Udemy.
?
What if you knew you could
not fail?
What would you do?
?
Better yet, if you knew “failing” was part of the process?
What if you knew you could not fail?
?
Better yet, if you knew “failing” was part of the process?
This is not a rhetorical question.
And this is not a drill.
Here are some people who asked themselves that same question, and leaped. They joined my Course From Scratch program (which I’ll tell you about in a second) and made it happen.
Are you ready to meet them?
Meet Alysha
Alysha is a single mom who was co-parenting her son. She created a healthy, thriving relationship with her son’s father and realized she could teach other single moms how to successfully co-parent. In fact, she’d grown up in a co-parenting household, so this ability to create healthy household was in her DNA.
Alysha created a program that helps other single moms
successfully co-parent, and she made over $13,000.
Are you seeing what’s possible when you lean into your story and use it as a starting point to teach others?
I’ll introduce you to someone else who’s done this…
Meet Cindy
Cindy joined CFS and thought she wanted to teach people to start fitness businesses. As she completed the Culture Add Canvas to uncover her story, she discovered her true calling: Teach women how to heal themselves from fibroids naturally, with no surgery or medication. When she zeroed in on her story and Culture Add, she made $2500 from her course that weekend and escaped eviction.
She then went on to make almost $20,000 and has helped 20+
women heal themselves from fibroids.
Are you ready to step into your story and
launch your course and WFA business?
“I just took a DNA test turns out
I’m 100% that b***h…”
– LIZZO
I want you to declare that for yourself: ‘I just took a DNA test, turns out I’m 100% ____’ and
that will help uncover some things you can teach others from your experience, from your
story. It’s already in your DNA.
that will help uncover some things you can teach others from your experience, from your
story. It’s already in your DNA.
What’s in YOUR DNA?
Choose one that describes you and we’ll show you people who’ve found
success creating courses around their story, too.
success creating courses around their story, too.
EXAMPLE 1
Course Name: Blog Like A Boss
Results: $130,000
Play Video
“I did $45,000 my first week and it still feels surreal! I’m going to leave my cart open until I reach $50K because I like round, even numbers. I’m so determined to deliver the best course and content as possible. Like Danielle said, we outchea tryna secure THE MOST OBNOXIOUS BAGS IN 2019!
– Gloria A.
World Traveler
EXAMPLE 2
Course Name: 52 Cities Blog
Results: $4500 from one launch
“Course From Scratch helped me to achieve my ultimate goal of becoming a small business owner. With Danielle’s fancy framework I was able to position myself as an expert in the travel rewards space. In a matter of months I gain 6K+ Instagram followers, email list from 0-1000 and now I am working with 10 clients who I love. I feel fulfilled and built a product I am proud of.”
Carly H.
EXAMPLE 3
Course Name: Create and launch your blog profitably in 60 days so you can achieve your financial freedom and retire your spouse. Results: $200
“Course From Scratch helped me to achieve my ultimate goal of becoming a small business owner. With Danielle’s fancy framework I was able to position myself as an expert in the travel rewards space. In a matter of months I gain 6K+ Instagram followers, email list from 0-1000 and now I am working with 10 clients who I love. I feel fulfilled and built a product I am proud of.”
Saravjeet S.
Floral Park, New York
EXAMPLE 1
Course Name: 52 Cities Blog
Results: $4500 from one launch
Play Video
“Course From Scratch helped me to achieve my ultimate goal of becoming a small business owner. With Danielle’s fancy framework I was able to position myself as an expert in the travel rewards space. In a matter of months I gain 6K+ Instagram followers, email list from 0-1000 and now I am working with 10 clients who I love. I feel fulfilled and built a product I am proud of.””
Carly H.
EXAMPLE 2
Course Name: Secrets of a Travel Expert: Advanced Financial Strategies to Help You Travel Luxe for Less
Results: $4970
“I’m so excited to be in Course From Scratch. This course came at the absolute right time because I was in the process of creating my own course so I can better diversify my income streams (my others are real estate investments and portfolio income from securities/fund investments). Now I have the support of Danielle and the FB group to help me minimize mistakes and maximize successes in creating my course. I am also excited to learn Danielle’s branding and marketing strategies.”
Kira B.
Brooklyn, NY
EXAMPLE 3
Course Name: Blog Like A Boss
Results: $130,000
“I did $45,000 my first week and it still feels surreal! I’m going to leave my cart open until I reach $50K because I like round, even numbers. I’m so determined to deliver the best course and content as possible. Like Danielle said, we outchea tryna secure THE MOST OBNOXIOUS BAGS IN 2019!
Gloria A.
World Traveler
EXAMPLE 1
Course Name: Best Acting Workshop Ever
Results: $30,000
Play Video
“My IG following has grown, I feel comfortable with Webinars now, and I still do group coaching and I’m accessible to my students. I LOVE that Danielle is really there & not just a FB comment. Danielle gets you going quickly & delivers the full framework to get off the ground. She’s a testament to what is possible.”
Erin B.
Atlanta, GA
EXAMPLE 2
Course Name: Create Your Dance Rebel Routine
Results: $2,000 in 10 days
“I’ve been doing my work for a long time and making dance videos/having an online presence for over 10 years. CFS helped me to take all of that and make it more marketable and package it in a way that got people to buy. It also brought in a lot more prospects and sign ups through Instagram. Plus the investment I made was motivation to get it out there!”
Jess G.
Brooklyn, NY
EXAMPLE 3
Course Name: The Power Up Course
Results: $4,300
“Course From Scratch helped me gain consistent income from my monthly subscription sales (currently $500/month). CFS can make anyone money, not only from courses, but also from your business if positioned the right way.”
Shakim S.
Orlando, FL
EXAMPLE 1
Course Name: From It’s Complicated to Co-Parenting
Results: $13,000
Play Video
“It’s about believing in what your content is and what your product is. And there is somebody for everybody. Trust and believe. When it comes to content, someone wants to know you. Like I’ve truly learned through Course From Scratch. It doesn’t matter what it is that you want to teach, there’s always someone willing to learn.”
Alysha P.
Minneapolis, MN
EXAMPLE 2
Course Name: The Beloved Within
Results: $4,000
“Although I’ve written and directed 70 commercials for 7 congressional candidates and 6 of 7 won their seats in the House, Course From Scratch has given me the confidence to step out into the world online. CFS has empowered me to create my own schedule of work as a single mom and I’ve already recommended CFS to a group of 160 colleagues who are coaches in the Sex, Love & Relationship field.””
Bella S.
Santa Cruz, CA
EXAMPLE 3
Course Name: Radical Relating
Results: $1,250
“I have literally gained over 300 followers and more than 100 email subscribers and turned that into more than $1,250 for my business in just 30 days. Danielle is electric and magnetic and her enthusiasm for her craft inspires my own creativity and drive! I found the content accessible and easy to apply and her book recommendations are fire, as well!”
Jordan M.
Denver, Colorado
EXAMPLE 1
Course Name: The Booked Photographer
Results: $77,000
Play Video
“I teach photographers how to become fully booked & create profitable photography businesses. By using Danielle’s TASTY content method, I enrolled 19 students in my first MVC and made $47,646.”
Heather C.
Haymarket, VA
EXAMPLE 2
Course Name: Photo Proud
Results: $9960
“I would recommend Course from Scratch because it gives a clear and effective framework to follow to get you started and get real results. I am a perfectionist and very much someone who wants to have everything perfect before putting it out into the world. I have been thinking about adding coaching to my business for over three years but made no progress because I felt I needed a lot of time to develop everything first. The MVC model allowed me to get started right away, and develop the content as I go, refining it in real time. This allowed me to make sure I was really serving my students, and not only was it the most effective way of developing the content, it was also very rewarding. I feel very grateful to have come across Danielle. When I followed the steps in order it gave me the results I was looking for.”
Ria M.
Chandlers Ford, Hampshire, England
EXAMPLE 3
Course Name: Profitable Passionate Photography
Results: $485
“I wanted to create the educational resource I craved when first starting my business, and Course from Scratch empowered me to do so. The support and community have given me such valuable guidance and inspiration – I wouldn’t have launched without Danielle. The facebook group has been such an inspirational asset. The course is very clear and easy to follow! It tells you what to do and Danielle is such a fun teacher to learn from. ”
Caili C.
Berkeley, California
EXAMPLE 1
Course Name: Write Your Book Build Your Brand
Results: $65,000
Play Video
“I am a Philly raised survivor and single mother. My daughters are a gift. The hardest years of my life were in uptown Philly built from being in a domestic abuse relationship. Who I am today is a product of what I’ve overcome. I teach busy entrepreneurs how to write and publish their best book and I’ve created over $67,000 in revenue.”
Sharai R.
Philadelphia, PA
EXAMPLE 2
Course Name: AuthorPreneur Elite
Results: $9,000
“Enrolling in Course From Scratch was one of the best decisions I have ever made. Last year I invested $10K in coaching and training programs and Course From Scratch was the best. I more than doubled my investment in Course From Scratch in the first month and I’m still growing. Danielle gave me the motivation and confidence to actually act on what I knew how to do. Overall, Course From Scratch gave me extreme clarity and the community is awesome.”
Raza I.
Chicago, IL
EXAMPLE 3
Course Name: Ultimate Book Publishing Blue-Print
Results: $19,500
“I have gained tremendous personal and business growth along with confidence and hope for great success. Adding tasty content and frameworks to my books and social media posts has revolutionized the way I do business and allowed me to mentor others for success. CFS inspires people to take action and makes the possibility of having your own online course very real and achievable. Danielle has a great personality and shares unique methods that give people the cutting edge in business.”
Deneene C.
Tucson, AZ
EXAMPLE 1
Course Name: The 90 Day App Idea to Launch Formula
Results: $25,000
Play Video
“Danielle Leslie, your story and the formula you discovered for course creation, is exactly what happened to me with my story and discovering my formula to create any tech related product. Thanks to CFS I gained a lot of confidence, I saved a TON of money by not building an expensive course, and I was able to find customers and contacts via low-tech and low-cost methods.”
Aliya A.
Vancouver, BC, Canada
EXAMPLE 2
Course Name: Building Apps Without Code
Results: Over $500,000
“I thought I had to spend countless hours pre-recording and editing videos for my course… Danielle introduced me to the MVC approach, and I made over $10,000 in my first MVC (minimum viable course) before I created any course content. It changed everything!”
Tara R.
EXAMPLE 1
Course Name: Proper Hair Care
Results: $2,000
“Course From Scratch helped me to remove fear that it had to be perfect before the launch. I’ve gained a good amount of clarity. It gives a very good idea of how to literally start from scratch. Many other courses already assume that you know everything about your subject and had been doing your stuff for the past 25 years. This course is down to earth and very specific.”
Yegor Nadvornyy
Bellevue, WA
EXAMPLE 2
Course Name: Hair Business Builder
Results: $25,000
“I didn’t know about online course creation, consulting, and the service based industry world until CFS July 2018… and now I’m doing them all! I didn’t realize my industry was so in need of what I have to offer. My culture add is my story: being a black woman in China, providing services for women of color. I have stopped teaching English full time in China now. I can now travel and live very comfortably around Asia now. It’s the BEST. My hair business clients pay me $2700 to connect them with hair factories in Asia and help them master marketing on Instagram.”
Leesha Lu
Shenzhen, China
EXAMPLE 3
Course Name: Behind The Scenes Bootcamp
Results: $1,794
“Using Danielle’s CFS methodology I learned how to connect to my target audience using TASTY posts. I was able to dramatically increase my engagement on Instagram and grow my account from 1800 to 17,000 in a year! CFS has delivered exactly the missing pieces I’d been looking for as a non complicated way on how to build my online.”
Daria Wright
Edgewater, NJ
EXAMPLE 1
Course Name: Execute – 6 Month Mentoring Program
Results: $77,000 in 5 months
Play Video
“Because of Course From Scratch I left my job and now I’m working my business full-time to grow it into a brand. CFS is packed with usable content that’s easy to apply and it has a great support community. Danielle you are amazing!”
Carol H.
Chattanooga, TN
EXAMPLE 2
Course Name: Unicorniversity
Results: $21,000
“I invested $10,000 in a course that didn’t work for me and I was afraid to ever invest again but after watching the CFS webinar for like the 5th time, I knew I would make back my investment and more – and it was true! Secondly, I thought I just sucked at group programs because I STRUGGLED to sell spots at $297. So to go from that to selling at $2000 was mind blowing and very rewarding! On my second launch, I realized I wanted to attract a different set of people and doubled the price and the energy was MUCH better. So I recommend this method for gifted perfectionists that just really want to share their gifts with the world like yesterday! It’s the easiest and most effective way!”
Morton W.
New Orleans, LA
EXAMPLE 3
Course Name: Trillion Dollar Government Contracts Accelerator
Results: $20,000
“I was recently divorced when I started Course From Scratch and it has helped me to generate income. My course helps women & minority small business owners land 5-6 figure contracts with government agencies The biggest benefit I’ve received from Course From Scratch is personal growth. CFS is a great program that is constantly improving!”
Karwanna D.
EXAMPLE 1
Course Name: Your Juicy Brand On-Demand
Results: $24,876
Play Video
“CFS gave me the roadmap to build a course I had been wanting to build for years. It gave me an influx of cash and once I delivered it the first time, it gave me the confidence to build it even better the 2nd and third time. It has also helped me to build out my online community.”
Monique B.
Toronto, Ontario, Canada
EXAMPLE 2
Course Name: Social Sales Lab
Results: $150,000
“I recommitted, dove into CFS 2.0, and carefully went thru each lesson again. I emerged back out in Feb 2019 and have since earned over $130,000 (year to date August 2019). It’s full force now! I’ve been able to provide a dream life for my family where I can literally work from anywhere. We travel and we are comfortable. This is only the beginning! The money is cool but every time I receive a testimonial on how I’ve changed my student’s businesses & lives, I realize this is my true #win.”
Lorell H.
Orlando, FL
EXAMPLE 3
Course Name: Community Design Masterclass
Results: $30,000
“I would not have launched my first course without CFS. I have a Stanford MBA and, as I’ve told people, this course has been more valuable. No joke. Danielle takes boring marketing concepts and makes them fun and actionable. It’s awesome!”
Gina B.
Palo Alto, CA
EXAMPLE 1
Course Name: CNA School Business Building Mentorship Program
Results: $55,000
Play Video
“The biggest results I’ve achieved since joining Course From Scratch is starting over 5 different CNA schools and have worked with another 11 which are currently pending approval. I have empowered hundreds of nurses to feel confident in their knowledge and gain the ability to translate that expertise over into business. I am now considered a true expert in nurse entrepreneurship and have been featured in the Statewide professional nursing organization.”
Victoria R.
Atlanta, GA
EXAMPLE 2
Course Name: #LifeReBOOT
Results: $22,480
“What this course did for me is empowered my Mindset! It gave me courage and strength to continue on. Also, Danielle’s methodical thinking and step by step character is aligned to my way of getting things done. It’s important to find a coach/teacher who teaches the way you learn. Next, I would say that I love that Danielle doesn’t leave anything hidden. She shares all the secrets which is necessary for us to succeed! Just knowing that she did it and sharing her success and then providing tutorials with the exact game plan, with no FLUFF, has taken me to new heights!”
Jennifer A.
San Francisco, CA
EXAMPLE 3
Course Name: Witch Your Sales: make money co versatile a sacred space
Results: $20,000
“I now know I can take my unique talents and package them in a compelling package that sells courses and changes people’s lives. Danielle is special and has created a special product that truly provides the tools needed for someone with drive, hustle and perseverance to thrive.”
Darcy H.
Detroit, MI
EXAMPLE 1
Course Name: How To Start A Trucking Company In 30 Days
Results: $6,500
Play Video
“Course From Scratch truly helped me to achieve complete financial freedom. Earlier this year I talked about how to leverage my talents while reaching a mass audience. This course is definitely the answer to my vision of being able to reach and teach others without getting overwhelmed and losing my most valuable asset which is TIME!”
Carlos T.
Memphis, TN
EXAMPLE 2
Course Name: The 90 Day App Idea to Launch Formula
Results: $25,000
“Danielle Leslie, your story and the formula you discovered for course creation, is exactly what happened to me with my story and discovering my formula to create any tech related product. Thanks to CFS I gained a lot of confidence, I saved a TON of money by not building an expensive course, and I was able to find customers and contacts via low-tech and low-cost methods.”
Aliya A.
Vancouver, BC, Canada
EXAMPLE 3
Course Name: The Booked Photographer
Results: $77,000
“I teach photographers how to become fully booked & create profitable photography businesses. By using Danielle’s TASTY content method, I enrolled 19 students in my first MVC and made $47,646.”
Heather C.
Haymarket, VA
EXAMPLE 1
Course Name: Financial Coach Master Training 6 Week Online Accelerator
Results: $40,000
Play Video
“CFS provided me with every resource and tool needed to scale my services. CFS is a genius framework and it can be applied to any business/industry. I appreciate CFS being action driven, Danielle makes you stretch. She pulled me out of my comfort zone and I am growing and becoming more confident daily. I also appreciate being able to log into the CFS course and FB group when I need to brush up on a lesson or ask a question.”
Brandy A.
Columbus, Ohio / USA
EXAMPLE 2
Course Name: A Fun Approach to Finance
Results: $2,595
“Since joining CFS, I have started to build my confidence that there are people who will pay a premium price for my course. I’ve started to grow in my belief that my program will be successful. The day I received my 1st payment for my local course opened my eyes that they are not buying into the course. They are buying into “me.”
Ebony D.
Vail, Arizona
EXAMPLE 3
Course Name: CJSkills: Life After Journalism
Results: $5,000
“One of the biggest benefits for me in CFS is having an accountability partner from the group who keeps me on track through our monthly calls. I also realized that I have the power to monetize my knowledge and help the world. I would recommend Course From Scratch because it is VERy action-oriented. You go from zero to having a course if you follow Danielle’s instructions.”
Theola D.
Washington, DC
EXAMPLE 1
Course Name: Investor’s Edge
Results: $255,000
Play Video
“Since enrolling in Course From Scratch, I’ve grown tremendously on the journey. The first year I made $50,000 and I was ecstatic. That would pay for my wedding. The next year we made $100,000 and that helped me take off 7 months for maternity leave and pay for my daughters daycare.”
Angela M.
Dallas, TX
EXAMPLE 2
Course Name: Investing for Boss Ladies
Results: $20,000
“In the 6 months since launching my course, I’ve taught over 15 women how to invest their money. Danielle’s encouragement & the example that she sets (if she can do it, we can too) has been truly invaluable. Course from Scratch is easy to follow & made for anyone & everyone who has an interest in building & selling an online course. The step by step instructions aim to reduce overwhelm. The live coaching sessions add a ton of value as Danielle answers every questions as if you were the only one in the room with well thought out, helpful & actionable insights. I highly recommend CFS.”
Anjali P.
Montreal, Canada
EXAMPLE 3
Course Name: On My Way to $100K
Results: $3,900 from one launch
“Without Course From Scratch, I never would have taken action or gotten my course off the ground. I would have been bogged down with the overwhelm of making slides/etc. But instead I was able to launch a course in just 2 weeks. I broke through the limiting belief that I couldn’t make money from a non-corporate job. I made $4k in 2 weeks and now I’m building my business WAY up and I’m going for 6 figures”
Kelsey Y.
Vernon, CT
EXAMPLE 1
Course Name: Cash Flow Your Life
Results: $32,000
Play Video
“I’ve had great success with the phone funnel because the conversations are much higher and I almost always close the sale with Danielle’s script. I launched my course within 2 months of joining Course From Scratch and made $26,000.”
Jackie J.
Orlando, FL
EXAMPLE 2
Course Name: Real Estate Investing 101
Results: $97,000
“Because of Course From Scratch I left my job and now I’m working my business full-time to grow it into a brand. CFS is packed with usable content that’s easy to apply and it has a great support community. Danielle you are amazing!”
Carol H.
Chattanooga, TN
EXAMPLE 3
Course Name: Flippin At Work
Results: $17,000
“Using your TASTY Content strategy to tell my story… and using your framework has been game-changing. I enrolled 10 students in my first MVC and made $17,000 within 30 days. When I did my first “Yeah let’s talk” post on FB, IG, and LinkedIn, people commented for days and the traffic started coming.”
James T.
EXAMPLE 1
Course Name: Gut Check 21
Results: $32,000
Play Video
“I have learned how to duplicate my coaching time using the CFS method to coach 100’s at a time instead of trading hour for hour with clients one-on-one. Danielle has an amazing way of breaking down information and helping people achieve their goals.”
Kimberly M.
Jupiter, FL
EXAMPLE 2
Course Name: Gut Beauty Master Class
Results: $2,500 from one launch
“My wins and serving my clients has allowed me to see how much value I’m providing. My clients are happy and grateful that they found me. This has really helped me to regain my confidence. I know this course will set me back on the successful path I had in my fashion career. Course From Scratch–– It’s the easiest course that explains everything step by step. You don’t need any tech skills, you don’t need to spend a lot of money to get results. You just have to do the course. The support from Danielle and her team is amazing.”
Parm M.
London England
EXAMPLE 3
Course Name: Fibroid Healing Academy
Results: $19,492 in 30 days
“Facing eviction…I needed to be able to do something. I needed an MVC.” I needed a minimal viable course that took no tech, that I could just get on the camera and talk to people, and give value, and help them with fibroid healing. I made $19,492 and launched my MVC within 30 days of joining CFS!”
Cindy G.
EXAMPLE 1
Course Name: The Strong Woman Makeover
Results: $14,500
Play Video
“I grew up in the Caribbean in a low income family. I had a dream to move to the US and achieved that goal. I believe I am the leader of my destiny. I graduated with honors with a Bachelor in Engineering. I quit a prestigious engineering job and I’m currently working full-time in my own business as a vegan transition coach and fitness coach. I’m very thankful for CFS. I wouldn’t be where I am now if it weren’t for crossing Danielle’s path!”
Nina F.
Columbus, IN
EXAMPLE 2
Course Name: The 90 Day BUILD-over
Results: $12,622
“CFS works. Plain and simple. There is no guesswork. That sort of value doesn’t have a price tag. My growth has been astronomical. I continue to reinvest my earnings into developing myself and #CFS constantly challenges me to live in my bigness. It’s shown me what’s possible. The rest truly is up to me.”
Shari C.
Boston, Massachusetts
EXAMPLE 3
Course Name: Keto Weapon
Results: $4,970
“I’ve learned how to stay focused on my dream and I now know that I can work hard and manifest anything I want to with the right knowledge. I think Danielle is an awesome coach! She encouraged me to start teaching about Keto since I was successful and it worked. She cares so much about her students and I also love how involved her team is with the students.”
Ryan C.
Dayton, Ohio
EXAMPLE 1
Course Name: Discover Your Life Purpose and Meaning
Results: $7,739
Play Video
“What I love is the Course From Scratch methodology and the way Danielle shows you how to work it makes it all possible. Danielle has something incredibly powerful going and she empowers a lot of people to become more independent.”
Sonia F.
U.K.
EXAMPLE 2
Course Name: Create Your Dance Rebel Routine
Results: $2,000 in 10 days
“I’ve been doing my work for a long time and making dance videos/having an online presence for over 10 years. CFS helped me to take all of that and make it more marketable and package it in a way that got people to buy. It also brought in a lot more prospects and sign ups through Instagram. Plus the investment I made was motivation to get it out there!”
Jess G.
Brooklyn, NY
EXAMPLE 3
Course Name: Supporting women of color in clarifying their paths to power
Results: $150,000
“My course supports women of color in clarifying their paths to power. Since joining CFS, I’ve negotiated a promotion at work, bought a new 6k sq ft house in cash, paid for private school for 2 kids, and bought a popsicle company. ”
Danielle E.
Dayton, Ohio
EXAMPLE 1
Course Name: Women of Color Mean Business: Launch & grow your business in 9 weeks
Results: $18,355
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“Course From Scratch has given me powerful income and a life-changing confidence boost. Now, people understand the value of my work. Overall I love how simple, concise, and clear course from scratch is. The course framework and weekly live calls made me believe I could do it.”
Hope L.
Oakland, California
EXAMPLE 2
Course Name: Reinvention Roadmap Accelerator
Results: $9,000
“I finally have a definitive plan on how to create a business doing what I’ve wanted for at least 2 years. Course From Scratch makes all things possible. I told one of my friends how amazing CFS is and she purchased.”
Sharmayne J.
St. Albans, NY
EXAMPLE 3
Course Name: Supporting women of color in clarifying their paths to power
Results: $150,000
“My course supports women of color in clarifying their paths to power. Since joining CFS, I’ve negotiated a promotion at work, bought a new 6k sq ft house in cash, paid for private school for 2 kids, and bought a popsicle company. ”
Danielle E.
Dayton, Ohio
- Blogging
- Travel
- Dance / Music / Performance
- Parenting / Family / Relationships
- Photography
- Art / Writing / Publishing
- Tech
- Beauty
- Business
- Marketing
- Coaching
- Consulting
- Education
- Finances & Investing
- Real Estate Investing
- Health & Wellness
- Fitness
- Personal Development
Are you inspired? Do you see that creating a
profitable course starts with your story?
It has nothing to do with what you think are sexy, in demand topics.
Everyone above looked at their DNA—what makes them different—to
create a course that’s unique to them.
So, what’s your story?
Your story will make your course a smashing success. See how Alysha
Price took her life experiences as a single mom to now help other
single moms thrive!
MEET ALYSHA
- Family mediator, trained in Motivational Interviewing and Problem Solving
- Single mom who was co-parenting her son
- Grew up in a co-parenting household
- Created a healthy, thriving relationship with her son’s father
- Realized she could teach other single moms how to successfully co-parent
- This ability to create a healthy household was in her DNA
Her course has made over $13,000!
YOU MAY BE THINKING:
“What if my category/industry is saturated?
What if I want to teach fitness or business?
How am I supposed to compete?”
Even if you’re in a “saturated market” your course will be unique because it’s YOURS. It’s based on your story, life experiences, & skills. No one else has your story!
When you join Course From Scratch, I’ll show you that your course begins with your story. That’s the key to making it a one-of-a-kind course. Your course content will be based on your unique life experiences. That’s the key to creating your inimitable framework that no one else on the planet will offer.
For example: Anna and Shari both teach in the Health & Wellness niche, which you could say is “saturated.”
How do they stand out in a crowded market?
They start with their story.
Shari started with her mission – To serve women of the African Diaspora, through optimal health and physical fitness, in the fight against the obesity epidemic, chronic and mental health illness, and the socioeconomic constraints which seek to eradicate them. She has created an income of over $11,000 from her course and is aiming to reach $20,000 in November!
Anna overcame years of struggling with yoyo dieting and was able to take her cooking & eating philosophy to remain healthy and active after becoming a mom. She began teaching cooking classes to employees at SF-area companies who were facing pre-diabetes and high blood pressure. After helping hundreds of people save their health through her in-person classes, she created her online program.
Notice how Anna and Shari are both in the Health & Wellness industry. But that didn’t stop them from creating their programs. They know that it’s their story and life experiences that makes them a unique voice. So, they can reach & teach people no one else can.
The world needs your unique point of view!
It starts with your story.
Not sure you have a story to tell? Or unsure how to tell it in a way that resonates with people?
I can help.
Inside my Course From Scratch program, one of the first things I help you do is uncover your story and turn it into a set of lessons and instructional steps that can help someone else.
Chances are, you’re the first in your family or circle of friends to be interested in creating an online course, being a brand, or wanting the WFA (Work From Anywhere) life…
I created my Course From Scratch program for “firsts” like you and me…
Let's get it!
Introducing…
Course From Scratch
A LIVE program to help you create & launch your online course profitably —
without the tech nonsense or content overwhelm.
01
PART
THE COURSE
Step-by-step videos to help you create & launch your course in 60 days
I’m so literal, detailed, and thorough with my instructions and resources inside #CourseFromScratch. There’s little room for f* ups or mishaps.
Either you do the work and get the results, or you don’t do the work and don’t get the results. I’m here supporting you every step of the way.
02
PART
PART 2: THE COMMUNITY
Live 24/7 support in our private community of course creators
from around the world
Find launch partners & affiliates for your course launch.
Connect with accountability partners in different stages of business.
Learn what’s working (& not working) for other course creators in various niches.
03
PART
PART 3: THE COACHING
Getting stuck? Join me on our group coaching calls, and we’ll workshop your course & launch.
Celebrate your wins from the week, and set new goals for the upcoming week. You’ll love the supportive community of other experts.
Receive tailored support during our
weekly LIVE group Q&A calls.
I’m 100% dedicated to making sure you succeed in turning your expertise into your own premium online course.
Here's What You'll Learn:
MODULE 1
MVC (Minimum Viable Course):
Set your Launch Goal
Set your Launch Goal
- What's an MVC?
- What the Tech?! The Tech You Need (& Don't Need)
- Set your course launch goal
MODULE 2
CULTURE ADD:
Define your Course Topic
Define your Course Topic
- Define your Course Topic & Big Promise Statement
- Create your Brag Bank
- Write your Brand Authority Bio
MODULE 3
CFS MINDSET:
Create your Success Ritual
Create your Success Ritual
- Create your Atomic Habits
- Create your Miracle Morning
- Embrace the Dip
MODULE 4
CUSTOMERS:
Build your List of MVPs
Build your List of MVPs
- ID your Perfect Customer Profiles
- Create TASTY Content like a Pro
- Grow your email list
MODULE 5
CONTENT:
Create your Course Framework
Create your Course Framework
- Create your course content
- Outline your course's learning and doing objectives
- Create your Fancy Framework
MODULE 5
CONVERSIONS:
Get enrollments #receipts
Get enrollments #receipts
- Price your premium course
- Get sales with low tech/no tech
- How to pre-sell your course
The Bonuses
01
BONUS
3 months FREE of my #1 pick course hosting platform
($297 value)
No tech nonsense! Forget hiring an expensive designer/developer to create a custom course platform. You’ll get FREE, immediate access to Teachable, and set your course up in an afternoon with no stress and no cost.
- No begging your techie friend to help you
- No posting desperately in FB groups
- No wasting $5,000 on a designer/developer
- No hundreds of hours down the drain
- …I’ll show you how to DIY the heck out of your course platform
02
BONUS
7-day Email List Builder
($497 value)
Do you know how unstoppable your brand & business become when you have your own email list? They say “the money is in the list” for a good a** reason. No list? No worries! My 7-day List Builder shows you how to build your email list from 0 to hundreds of people interested in learning from you in just 7 days….
Remember the time I helped the Kids Yoga Teacher with no
email list get just 100 email subscribers and then do a
$10,000 course launch in 30 days?
Yeah, we did that. Now it’s time to recreate that for you.
03
BONUS
Webinar From Scratch
($497 value)
This is how you’ll SCALE YOUR COURSE SALES. Get the webinar slides & sequences that made me over $80,000 in course sales. Webinars are one of the best ways to sell your course.
- No hours of Googling & guessing
- No buying an expensive Webinar training
- No posting desperately in FB groups
- No wasting $$$ hiring a designer to make your slides pretty for no reason
Let’s get wicked with webinars. ☺ With my help, you’ll be a pro in no time.
PAY IN FULL BONUS
04
BONUS
#InstaCourseSales Funnel & TASTY Posts
($250 value)
You’ll learn how to implement the system that grew my Instagram followers to 20k of the RIGHT followers and made over $25,000 in 1 month as a result:
- Learn my IG Growth Method
- Optimize your IG bio
- Attract your Most Valuable PAYERS
- Set up your simple sales funnel on IG
- Create TASTY content to turn strangers into customers
- Learn to get course sales on IG, even if you’re just starting your account
Imagine interacting with your perfect customers and making $25,000 from your product(s) through Instagram.
05
BONUS
LIVE SESSION WITH ME: Create Your 6-FIGURE COURSE PLAN
($297 value)
I’ll walk you through my 6-Figure Course Roadmap based on the same journey that grew Course From Scratch from 0 to $1 million in 2 years:
- Learn my Pricing Strategy for Your MVC Launch
- See my Journey from MVC to Full-Blown 6-Figure Course
- Identify the Must-Have Skills to Become the 6-Figure Course YOU
- Discover how to climb the Brand Ascension Pyramid by finding your Influencer
Imagine knowing in advance exactly what your unique journey will be, to turn your course idea into a $10k/mo program without high-tech overwhelm or taking months to create course content.
06
BONUS
$100k Course Launch Breakdown
($197 value)
You’ll receive the EXACT launch timeline, emails, ads, & strategies behind my $167,639 course launch:
- 6-figure Launch Timeline
- All Emails (email subject, copy, & performance)
- Actual Ads (images & copy)
- What Worked & What Didn’t
- Imagine having the blueprint behind an online course
- Launch generating $167,639 in 2 weeks
PAY IN FULL FOR #COURSEFROMSCRATCH, AND RECEIVE THE $100K COURSE LAUNCH BREAKDOWN
Here’s what’s possible when you Pay In Full…
“I’ve gone from 0 to 20k followers on Instagram in 1 year and now done over $100k in sales.”
- TARA R.
FOUNDER OF APPS WITHOUT CODE
“One word: EPIC! Within in a week, I gained over 150 followers in 3 days and landed a client who purchased a $1200 package from me. I priced & positioned my packages because of Danielle’s knowledge and insight.”
- Chasity H.
AUTHOR & ILLUSTRATOR
I’ve been blown away by the response my 1st T.A.S.T.Y. post is receiving on Instagram. To date, the post has 600 likes, 140 comments, and I’ve gotten 30 interested course leads who opted in. All with only 2K followers!
- Daria W.
HAIR & MAKEUP ARTIST
PAY IN FULL FOR #COURSEFROMSCRATCH, AND RECEIVE THE $100K COURSE LAUNCH BREAKDOWN
7-Day Moneyback Guarantee
If you join Course From Scratch, and you follow the program’s methods for 7 days and decide this is not a good fit, you are eligible for a 100% refund of the paid amount, under a “No Questions Asked” approach. Just reach out to our Customer Service team. We’re here to help you launch successfully!
Have you been “on the verge of” or “about to” launch your online course,
brand, blog, or business for far too long?
What’s holding you back?
01
“I don’t have
a course TOPIC”
02
“I don’t have TIME to
create the course”
03
“I don’t know
anything about the
TECH setup”
04
“I don’t have an
audience so it won’t
get any sales or
TRACTION”
I hear you. And I see you. And I know you’re ready right now to create & launch your course.
You know who’s saying you don’t have a topic, time, tech, or ability to get traction? Your “What If…?”
Is your “What if…?” blocking your blessings?
We all have our “What if…?” questions that come from instincts to keep us safe.
Look, I’m here to tell you that I got to where I am today because I heard the “What if…?” of uncertainty, and I leaped anyway.
If you’re hearing a “What if…?” here are some simple frameworks to show you what’s possible when you take the leap and join me to create & launch your course.
THE TRUTH:
You don’t need degrees or certifications to be “expert enough” to create a course.
How do you select a transformational and unique course topic? It begins with telling your story.
You’ll take inventory of your life—you’ll complete the Culture Add Canvas I developed and list what you’ve experienced, achieved, and overcome. And you’ll choose one of your accomplishments or life milestones to create your course around. There are so many people who want to learn how you overcame certain things in your life.
For example:
Jess Grippo found out her parents were sick, so she moved in with them to become their caretaker. Meanwhile, she continued coaching and teaching dance in Brooklyn to support herself.
Once her parents got better, she was able to move back out on her own, and she realized dance was her saving grace. She’s learned to use dance as a self-care tool, and she created a course called Dance Yourself Free: How to create a dance rebel routine and get back to yourself after a breakup or breakdown.
She priced her course at $500 and made $2,000 within just 10 days of joining Course From Scratch! All by just telling her story and creating her course around it using CFS!
THE TRUTH:
You don’t need to hide away in a cave for 2 years to create The Perfect Online Course™
You can create what I call a MVC (Minimum Viable Course)—where you create your course content in just 1 day. This is all you need to start making money from pre-selling your course.
Does this actually work in practice? Uh, yeah!
THE TRUTH:
You don’t need a website, logo, sales page, or even course hosting platform to launch your first course!
I’m a business minimalist—I do the most with the least. And this includes tech. I’m a low tech/no tech advocate. I’m here to tell you that you can make your first $10,000 and even $100,000 from your online course with low tech/no tech—no website, no logo, no sales page, & no course hosting platform.
I don’t want you to spend months creating lead magnets, tripwires, webinars, affiliate partnerships, landing pages, sales pages, and complicated funnels.
The success of your launch is not personal—it’s math. Either you have the numbers, or you need to get the numbers. It comes down to LMNOP:
Launch
Math
Not
Optional
Once I developed Launch Math, I had my $20,000 course launch in July 2016 when I was a nobody online—no fancy website, no email list or social media following.
It’s a simple formula that makes it easy for you to predict how much money you’ll make from launching your course.
Are you ready to create your WFA (Work From Anywhere) business? See what people are saying...
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Monique was undergoing radiation for breast cancer when she launched her online course and made her first $2500 in 60 days while under treatment. As of today? She’s made over $27,000 from her course after enrolling in #CourseFromScratch.
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Darius is from South Florida but is now living in South Korea and teaches a spiritual practice in his course. Darius made $8,000 which allows him to live freely and see himself as a king.
Play Video
Marla is a photographer who showed up for the weekly #CourseFromScratch Q&As and put in the work to get out of her own head & way. Results? $8,000 so far.
“I enrolled 10 students in my first [course] and made $17,000 within 30 days. When I did my first “Yeah let’s talk” post on FB, IG, and LinkedIn, people commented for days and the traffic started coming.”
- James T.
FOUNDER OF FLIPPING AT WORK
“I was shocked. I was just having a conversation and BAM!!! $1500 baby! I am only at the beginning of module 1. Course From Scratch is absolutely a game changer.”
- CheRonda G.
“I’ve been testing price points and my program has sold at $1997, $997, and $497. I’ve made $116,000 revenue so far from January-August (about $15k/month) all with organic methods and the phone funnel. Now I’m ready to scale to 80k per month!”
- Crysta T.
FOUNDER OF TAX & ACCOUNTING CLIENTS ON DEMAND
“This course literally changed my life. I’m so thankful. I never imagined when starting out that in just 3 short months I would have made 100 THOUSAND DOLLARS! You guys- pinch me because I still feel like this isn’t real. Stay focused on your end goal and stay consistent with your efforts! Again thank you CFS for all your continued support and love.” ❤
-Chelsea
“Using Danielle’s amazing MVC [Method], I made $14,967 in revenue in 7 days. The MOST important thing it’s taught me is to cut all the fluff (webinars, decks, etc) and directly sell my MVC using a process that was enjoyable for both sides.”
-Nicaila M.
“We are pumped!!! We have 5 people that enrolled in our first MVC and each paid in full $2497. Our total for August is $12,485. We are excited to start teaching them!! This is going to be amazing!!! I would never have thought to make it a premium course. So thankful for Course From Scratch.”
- Monique and Chevalo W.
FOUNDERS OF RECIPE TO SUCCESS, FROM RECIPE TO
RETAIL PRODUCT IN 60 DAYS
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