You're an expert, enthusiast, or content creator. You've decided to create an online course on a topic you know and love (because you know it's possible to generate $22k/month from it).
It could be a topic you blog about, have a book on, help clients with, or just obsess over in general. Anything under the sun—beauty, travel, photography, UX, you name it.
When you sit down to decide your pricing strategy, you wonder: What makes the difference between someone seeing my digital course priced at $497 and saying:
“Yasss, that’s a bargain!”
“Oh hell naw this course is NOT worth that much. Who does she think she is?!”
Two words: Value Signals.
Value Signals influence how your dream students perceive the value and price of your course.
Whether they know it or not, your dream students are sizing you and your course up according to the four Value Signals.
Before I get into what they are, I'll show you how they helped me land my first M.V.P. (Most Valuable Payer) and make $1,000 in 43 minutes.