Danielle LeslieLooking for my current home Do Love ProjectWE ARE BIGFiSH, or Twitter?

ABOUT ME

I believe in doing what you love and convincing the rest to follow. I believe in pursuing a purpose over profits. I believe wholeheartedly that people don’t buy what you’re selling; they buy why you’re selling. I believe content is king. I’ve seen it build communities and launch movements.

I CO-FOUNDED GENJUICE.

I co-founded a wonderful startup for 20-somethings called GenJuice in 2010. We organized a 40-day national GenJuice Tour where we held unconferences for young entrepreneurs in 13 cities. Our mission? Give young and aspiring entrepreneurs across the country access to the resources and sense of community available in the Silicon Valley. Luckily, the mission of the GenJuice Tour resonated with a lot of people and we were able to get supporters, partners, and sponsors in just a few months.

Over the course of the tour, we planned and executed marketing campaigns to help our sponsors reach Gen Yers, and when it was all said and done, we had 16,000+ followers across our social media networks, 750,000+ video views, and a thriving community of entrepreneurial 20-somethings. We launched the first version of GenJuice.com as a content destination with over 65 content contributors.

OUR TEAM GOT ACCEPTED INTO SEEDSTART, AN NYC-BASED DIGITAL MEDIA ACCELERATOR.

In the summer of 2011, the GenJuice team got accepted into SeedStart, an NYC-based accelerator for digital media startups. I had the opportunity to meet a lot of incredible people in those 3 months—giants in media publishing, investors, serial entrepreneurs, and members of the rapidly growing NYC startup community. Needless to say, it was an incredible summer.

I FOUNDED WE ARE BIGFISH TO HELP COMPANIES GROW THEIR BRANDS ONLINE.

After completing the accelerator, I felt it was time for me to focus on an interest I couldn’t seem to escape—helping individuals and companies grow their brands and businesses online. So, in Fall 2011, I started WE ARE BIGFiSH. You can view my blog, portfolio, and services there.

I’m currently in Southern California. I attended UC Berkeley where I studied Rhetoric. Yes, Rhetoric. :) I have experience working for a number of startups and with corporate clients and brands while at Red Bricks Media, RockYou, and GenJuice. If you’d like to learn more, visit my current home Do Love Project or WeAreBIGFiSH.com.